November 21



Ainsdale-based independent financial planning and investment management firm, Financial Planning Corporation (FPC), has announced that it will return as headline sponsor for the Merseyside Women of the Year (MWOTY) Awards 2024.

The women-led business stepped up as the headline sponsor for the 2023 event after five years as category sponsor and has supported this year’s winners – Heather Evans and June Russell from Halle’s Hub CIC – as well as finalists and category winners from previous years.

Cementing its commitment to the awards and champion women in the region making a difference, FPC has delivered two business leader events in partnership with MWOTY, to bring this year’s winners and finalists together with those from previous years, to encourage knowledge sharing, networking, collaboration, and celebration of success.

Moira O’Shaughnessy, Managing Partner, FPC, said: “MWOTY is a movement, not a moment, and it turns out that being headline sponsor is a similar experience! Over the past year our team became more involved with this unique community than ever before, creating a momentum that we want to ensure continues. The drive and focus of Ellie, her team, and all the winners past and present is having a positive impact throughout our region; we are honoured to keep supporting their endeavours. May 2024 be MWOTY’s best yet!”

Ellie Kerr, MWOTY Founding Director, said: “We are so excited that FPC has committed to a second year as headline sponsor for MWOTY. Not only is it a woman-led business with values that align perfectly with our own, FPC is also dedicated to supporting and improving communities. Over the past year Moira, Bernice and the team have supported us with incredible passion and gusto, and we have experienced a truly fantastic year of growth and even greater visibility. We would like to thank FPC for its support and being an incredible part of the MWOTY family – we’re eagerly anticipating what we can achieve together to make MWOTY even more of a movement in 2024!”

With clients across the Northwest, the financial planning and investment management company has 40 years’ experience supporting its clients, many of which are business owners based in the region, to achieve and maintain financial independence, secure their future and legacy, and lead the lives they aspire to. Through its charitable organisation, the FPC Foundation, it supports other events, initiatives, and organisations across the Northwest, including MWOTY category sponsor, the Community Foundation for Merseyside, which seeks to empower women in the region.

Other category sponsors returning for 2024 include Neo Community and ADDvanced Solutions, the Institute of Directors (IoD), global law firm, Taylor Wesssing, and communications and publishing consultancy, Auteur Media.

The 2024 MWOTY awards will take place on Friday 28th June 2024 at the Crowne Plaza in Liverpool City Centre and nominations are set to open in January 2024. Category sponsor opportunities are available, if you would like further information, please contact Ellie Kerr on

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