A Liverpool-based digital marketing agency celebrates five years this month (September) having gathered a flourishing roster of manufacturing clients over the period.
Flatdot Marketing based at Baltic Creative Campus began inspiring technically geared companies to maximise their marketing message after directors Andy Flatman and Jack Dotchin struck up a business relationship at a former agency.
The dynamic duo now lists an impressive portfolio of brands, both regional and national.
Their current portfolio includes the likes of RS Clare & Co, one of their longest-standing clients. They have recently completed the acquisition of another company (Igralub) whom they are now helping to strengthen their brand expertise.
Jack maintains that one of the firm’s biggest challenges to date is just an opportunity in disguise.
“With AI and other developments, the SEO landscape is constantly changing and evolving which provides a challenge to all SEO professionals. A true expert understands how to stay on top of these developments and above all is transparent with clients on what this means to their performance.”
One of Flatdot’s biggest successes has been working with manufacturing companies like RS Clare to help pinpoint their SEO strategy.
“We’ve become very adept at tailoring SEO for technical manufacturing businesses who are experts in their respective fields,” adds Andy.
Flatdot is largely recognised for supporting clients in answering the right questions. That is, to help align a client’s content strategy according to the questions customers ask.
Andy continued: “We work directly with clients throughout the process. Andy and I are hands-on and deliver work on all projects, along with managing work from our partners directly for our clients.”
The company acknowledges how Google “continues to update and change frequently which provides opportunities for flexible and creative SEO agencies like us to achieve very good results for clients,” says Andy.
“As we take on more manufacturing clients, we see more opportunities to share best practices and the tactics which are most effective between their campaigns.”
“Collaborating with other experts as well to provide additional skills around technical SEO and planning ROI-driven content strategies has been pivotal to business growth especially amongst the manufacturing sector,” concluded Jack.