(Left to Right) Checkfit’s Kieran Veitch-Ventre and John Edgerton, with Robert Wilmott of Volair
Fast-growing tech start-up and online fitness and wellness directory, Checkfit, is spreading the wellbeing message across Merseyside by forging key partnerships. The brainchild of entrepreneurs Stephen Edgerton and Michael Holden, Checkfit contains details and reviews on more than 2,000 gyms, sports clubs, fitness classes and personal trainers across Merseyside. It utilises blogs, images, reviews, facilities, amenities and brief, detailed descriptions and has been likened to a “Trip Advisor for gyms”.
Now Checkfit has teamed up with Knowsley Council, more specifically its’ not-for-profit fitness services provider, Volair, to improve the health and wellbeing of residents in the borough. Concerned with rising levels of obesity and lack of activity, the leisure provider is keen to utilise Checkfit’s services in order to help people in the borough start making healthier choices.
HEALTHY LIVES, HEALTHY PEOPLE
Obesity is associated with a range of health problems estimated to cost the NHS around £6.3 billion per year. Knowsley Council and its leisure centre operator Volair will be directly involved in rolling out the national initiative, Healthy Lives, Healthy People: A Call to Action on Obesity. The aim of the strategy is to sustain the downward trend in the level of excess weight in children and drive down the trend in the level of excess weight averaged across all adults by 2020. In support of this, and in a deal agreed between Volair and Checkfit, schools in the borough will direct pupils and parents to the Checkfit website when the need for an exercise programme is appropriate. Similarly, GPs whose patients need to increase their levels of physical activity will also be recommended to check out Checkfit, who will also use their website to promote greater use of sports facilities provided by Volair, as well as promoting green spaces across the borough.
One of the founding partners of Checkfit, Stephen Edgerton, who is from Kirkby said: “This is a great partnership for us. We are all from the area and passionate about promoting the benefits of exercise, and generally being more active, to people across Merseyside. After meeting with Volair we could see how much they bought into our ethos and realised that Checkfit would be a great fit for them and the borough’s residents. We are adding more and more clubs, classes and trainers all the time to the site and you will not find a more comprehensive guide anywhere else.”
For more information or to find a club, class or gym in your area, visit: www.checkfit.co.uk